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The Art of French Baking: Premium Flours by Gilles
Discover the True Art of Baking:
Introducing My Exclusive French Flour Collection
At La Fabrique du Boulanger and Kneady, my artisan bakeries in Provence and in Los Angeles, I’ve spent decades perfecting the craft of baking, drawing from 30 years of experience and deep respect for the traditions that define French boulangerie. Today, I am thrilled to share an exciting new chapter in this journey: the launch of my exclusive French flour collection, a partnership with the legendary Minoterie Dupuy Couturier, an artisan mill in the Loire Valley that has been setting the standard in milling since 1949.
This range of flours is the culmination of an entire year’s work, involving the dedication of three key professions: farmers, who cultivate the finest grains; millers, who refine them into exceptional flours; and artisan bakers, like myself, who transform these flours into nourishing, flavorful bread.
The Story Behind the Flour: A Partnership Rooted in Excellence
The Minoterie Dupuy Couturier is no ordinary mill. Their patented milling process, known as the Borsakowsky method, elevates the art of flour production by preserving the grain’s essential nutrients while delivering unparalleled quality and flavor. This approach is the foundation of their renowned expertise, and it’s why I trust them to supply the flours I use daily in my bakeries—and now, to offer directly to you.
Their flours are sourced from grains grown exclusively in France, ensuring complete traceability from seed to sack. Each grain is meticulously selected, harvested, and milled to create flours that meet the highest standards of quality and sustainability.
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Reclaiming the Truth About Baking
As I've traveled the world, I’ve noticed a troubling trend: a growing number of amateur bakers and workshops claiming expertise in breadmaking. Many use low-quality, industrial flours that lack flavor and quality, full of additives. Worse, misinformation about baking techniques and ingredients is widespread, leaving consumers with products that are neither authentic nor healthy.
Baking is far more than mixing flour, water, and yeast. It’s a craft that demands patience, precision, and knowledge. It takes three days to make bread properly, from fermenting the dough to shaping and baking it to perfection. And the journey of that bread begins a full year earlier—with farmers planting the wheat that will eventually become flour.
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What Sets This Flour Collection Apart?
As a baker, I see myself as the final link in a delicate chain of expertise. It is my responsibility to carefully select the finest ingredients, collaborate with skilled professionals upstream, and deliver a product that honors the artistry of everyone involved. That’s why I’ve chosen to share these exceptional flours with you, so you too can experience the difference that true craftsmanship makes.
Each flour in this collection is designed to meet the diverse needs of home bakers and professionals alike:
- French Wheat Flour: French type 65. A versatile flour ideal for white breads, pastries, and pizza dough.
- French Bread Flour (whole wheat): Packed with nutrients, it’s light, digestible, and perfect for whole-wheat loaves.
- French Buckwheat Flour: Naturally gluten-free, this fine flour is perfect for crêpes, gluten-free breads.
- French Chestnut Flour: A rare delight with a nutty sweetness, perfect for gluten-free baking and cookies.
- French Roasted Corn Flour: Peanuts flavor, it colors to gluten-free breads and coatings for fried fish and meat.
Why This Matters: The Importance of Responsible Baking and Sourcing
Baking bread is more than just a hobby—it’s a profession, a craft, and a responsibility. In the age of convenience, it’s understandable that many people have turned to their kitchens to bake their own bread, especially after the COVID-19 pandemic. Social media is filled with images of homemade loaves, and while it may seem simple—just flour, water, yeast, and time—real artisan breadmaking requires far more.
The act of baking bread is a reflection of the choices we make, and ultimately, the ingredients we choose define the quality of the product. When you choose my flours, you’re not just choosing a product, you’re choosing a commitment to quality and craftsmanship that has been honed over decades. At Kneady, I believe in the importance of sourcing with care and selecting partners who share the same values. It takes years of experience, knowledge of wheat varieties, understanding terroirs, and a deep respect for the millers, farmers, and bakers who make the process possible.
Breadmaking is a delicate process, requiring expertise at every stage—from selecting the best ingredients to understanding the chemistry behind fermentation. It’s not just about mixing flour and water. A true baker understands how flour interacts with water, how fermentation works,... What is sourdough? What is yeast? How do ferments impact dough? What is gluten? What role does it play? What is starch? Making bread, it’s a complex, scientific process, and it’s essential to have the right tools and knowledge.
While many people have embraced home baking, it’s important to recognize that not all ingredients are created equally. Even those baking at home may unknowingly be using industrial flours, mass-produced by large agro-food companies. The connection between farmer, miller, and baker is critical, and it’s the foundation of a quality product. As a baker, I take responsibility for understanding where my ingredients come from, who produces them, and how they are made. This ensures that every loaf I make is of the highest quality, crafted with care and expertise. Making good bread means combining the expertise of different professionals at each stage of the process from wheat to bread.
The choice to consume and produce food is a responsibility we all share. What we eat matters, not just for our health, but for the health of the planet and the well-being of the communities involved in food production. Whether you’re baking at home or enjoying bread made by an artisan baker, remember that quality ingredients and thoughtful sourcing make all the difference. Choosing to support small mills, local farmers, and artisans is a choice that reflects a deeper commitment to the planet, the economy, and our health.
Together, we can make informed decisions about what we eat and the impact it has on the world around us. By choosing flours that prioritize quality, sustainability, and responsible sourcing, we’re not just baking bread—we’re contributing to a better, more mindful food system.
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Join Me in Elevating Home Baking
With this new collection, I’m inviting you to step into the world of authentic French baking. Whether you’re crafting a crusty baguette, a delicate crêpe, or a rustic loaf, these flours will give you the foundation to create something truly extraordinary.
Together, let’s celebrate the artistry, precision, and tradition that make French breadmaking an enduring symbol of quality and craftsmanship.
Discover the collection now at Kneady or visit us online to learn more about the flours, recipes, and the stories behind them. Let’s bake better, together.
Thank you for supporting a craft that connects farmers, millers, bakers, and you—the final and most important part of this journey.
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